Post by account_disabled on Mar 7, 2024 8:50:51 GMT
The adjective direct or emailing. If we wanted to be fully consistent with the traditional division we should also mention personal selling public relations and sales promotion I refer you to an interesting article in this issue of Sprawny Marketing with a compelling title How Google Analytics ruined marketing. I prefer the division into branding and direct marketing it is simpler and more in line with todays reality. As the Internet matured as a new communication channel various methods and techniques for reaching potential customers came and went.
This is how the history of the last years has unfolded and the first entity to clearly dominate in internet marketing has become Google with its search engine which we classify as direct marketing. longs ide Google an entire India Part Time Job Seekers Phone Number List industry of pioneers dealing with internet marketing has emerged with its specific abbreviations SEM SEO PPC search engine marketing search engine optimization pay per click. Those who remember the first Google Day in in Poland also remember the birth of the SEM industry. It all started with Google and the search engine which is where the cult of direct marketing and attachment to Google Analytics metrics apparently comes from.
Historically this hasn't been a bad thing it has allowed the industry to stand out and establish itself. However let us remember that it is the tools available on the Internet are no longer only direct marketing tools and our industry still wants to measure only clicks and conversions. It is not good. I write our because I am the crowner of a company that provides marketing training and whose daughter company is a marketing agency. Moreover for over years I have been most operationally involved in Diet in the field of dietetics and motivation where I am responsible for the marketing department. The last years working at Diet Labs and several important projects at allowed me to look at our industry the socalled the SEM industry from.
This is how the history of the last years has unfolded and the first entity to clearly dominate in internet marketing has become Google with its search engine which we classify as direct marketing. longs ide Google an entire India Part Time Job Seekers Phone Number List industry of pioneers dealing with internet marketing has emerged with its specific abbreviations SEM SEO PPC search engine marketing search engine optimization pay per click. Those who remember the first Google Day in in Poland also remember the birth of the SEM industry. It all started with Google and the search engine which is where the cult of direct marketing and attachment to Google Analytics metrics apparently comes from.
Historically this hasn't been a bad thing it has allowed the industry to stand out and establish itself. However let us remember that it is the tools available on the Internet are no longer only direct marketing tools and our industry still wants to measure only clicks and conversions. It is not good. I write our because I am the crowner of a company that provides marketing training and whose daughter company is a marketing agency. Moreover for over years I have been most operationally involved in Diet in the field of dietetics and motivation where I am responsible for the marketing department. The last years working at Diet Labs and several important projects at allowed me to look at our industry the socalled the SEM industry from.