Post by mdjuwel0203 on Nov 12, 2024 8:32:47 GMT
Customer needs under two market trends However, , the rise of mobile devices (such as smartphones and tablets) makes information more real-time. However, if your customers also often use mobile phones to send and receive emails, then your EDM cannot be designed just for computer users. 1. Different ways to read email on mobile phone Most people who use smartphones receive emails "on the move", so the way of reading emails is different from sitting in front of a computer, and this also makes the design of EDM very different.
For example: Most people who receive and read sms promotional campaign emails on their mobile phones only briefly read the subject of the email, and quickly decide whether to "read it now", "read it later" and "delete it". 2. Let customers turn on EDM Traditional EDM may provide an appropriate amount of information for computer users, but for users with smaller mobile phone screens, it may be too complicated and confusing, leading to a significant reduction in advertising effectiveness. Therefore, in order for EDM to be retained or read later by customers using mobile devices, the number of Chinese characters in the gist should not exceed 25 (maximum English characters should not exceed 50).
In addition, we must also consider mobile phone users with smaller screens, so we must put the key summary at the front so that customers can understand the outline by scanning the first half without having to read the entire main point. The CTA design part must also ensure that the key information of the content is sufficient and that it is clear and eye-catching. in conclusion In order to build long-term customer relationships, successful e-commerce merchants will most likely use indicator data to improve the three important principles of e-newsletters mentioned in the article, thereby deepening customers' good feeling of being valued, and useful and consistent information services can Build higher trust among customers and thereby become loyal to the corporate brand.
For example: Most people who receive and read sms promotional campaign emails on their mobile phones only briefly read the subject of the email, and quickly decide whether to "read it now", "read it later" and "delete it". 2. Let customers turn on EDM Traditional EDM may provide an appropriate amount of information for computer users, but for users with smaller mobile phone screens, it may be too complicated and confusing, leading to a significant reduction in advertising effectiveness. Therefore, in order for EDM to be retained or read later by customers using mobile devices, the number of Chinese characters in the gist should not exceed 25 (maximum English characters should not exceed 50).
In addition, we must also consider mobile phone users with smaller screens, so we must put the key summary at the front so that customers can understand the outline by scanning the first half without having to read the entire main point. The CTA design part must also ensure that the key information of the content is sufficient and that it is clear and eye-catching. in conclusion In order to build long-term customer relationships, successful e-commerce merchants will most likely use indicator data to improve the three important principles of e-newsletters mentioned in the article, thereby deepening customers' good feeling of being valued, and useful and consistent information services can Build higher trust among customers and thereby become loyal to the corporate brand.